The album received acclaim from music critics. It debuted at number one on the UK Albums Chart, marking Blur's sixth UK number-one album.
Back in
May 2013, Blur were set to play Japan's Tokyo Rocks Music festival.
However, the entire festival was canceled for unknown reasons, leaving
the band stranded in Hong Kong
for an extra five days. In an attempt to distract themselves, they
worked on new material in Avon Studios, as announced by lead singer Damon Albarn during the gig at AsiaWorld–Expo, Chek Lap Kok.
Albarn later stated he was unsure whether the resulting music would
ever be released. "There are about 15
songs...the annoying thing is, if I'd been able to write the lyrics
there and then about being there, we'd have finished the record. But
sometimes, if you can't do it all at once, it dissipates really and I
don't know what I'd sing about now with that record. There's some great
tunes on there, but it may just be one of those records that never comes
out."
In November 2014, Graham Coxon started to work further on the recordings with producer Stephen Street, while Albarn was touring his solo album, Everyday Robots
(2014). Coxon commented "I kept thinking about the recordings we had
made in Hong Kong and remembering how good it felt. I wouldn't have
forgiven myself if I hadn't had another look". Coxon would secretly invite Alex James and Dave Rowntree to further
recording sessions to build upon the material. Once nearing completion,
Coxon presented the music to Albarn to see if it was worthy of an album.
On the way back from his tour of Australia in December, Albarn stopped
in Hong Kong once more for lyrical inspiration. Vocals were completed
towards the end of January 2015 and the album's mastering was finished
on 18 February 2015, the day before the album was announced to the press
in London's Chinatown.
The album title, The Magic Whip was multifaceted. An ice cream in the UK, a firework in China and a 'whip' in a political sense. These extremes would reflect the different textures, breadth, and depth of the album. Tony Hung the art director said that the band wanted a cover that touched on those themes and that also had a "rawer feel" to give a sense of how the record came together in Hong Kong.
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