Following the massive success of Hangin' Tough, Step by Step was seen as an opportunity for New Kids on the Block to reinforce their dominance in the pop music scene. Columbia Records anticipated strong sales and reportedly ordered more than two million copies of the album prior to its release. Simultaneously with the release of the album.
Musically, Step by Step includes a blend of upbeat pop tracks, dance songs, and ballads. The production incorporates elements such as disco strings, reggae inflections, and rock-inspired guitar riffs. Tracks like "Games" reflect a tougher edge, influenced by the group's Boston origins and their association with producers and musicians from the area. Other songs, such as "Tonight", draw inspiration from artists like Paul McCartney and explore themes of transition and maturity. The album also features both group and solo performances. Members such as Jordan Knight and Donnie Wahlberg take lead vocals on various tracks, allowing for a more diversified vocal presentation. Lyrics across the album address themes ranging from romantic longing to personal affirmation, with songs like "Baby, I Believe in You" and "Let's Try It Again" highlighting the group's emphasis on emotional expression.
The album received a mixed response from critics upon its release, some tracks were noted for their attempt at a more serious or harder-sounding tone, but the album as a whole did not replicate the success of previous hits like "Hangin' Tough". Despite its commercial performance, the album received mixed critical reception. While some reviewers acknowledged its production value and appeal to teen audiences, others criticized the album for its formulaic content and perceived lack of innovation. The group's marketing approach and image were also topics of discussion among critics, others saw the album focused in the context of the group's image and industry strategy. The critic pointed out that New Kids on the Block relied heavily on pre-set roles and targeted marketing, with little variation in musical content. Songs such as "Call It What You Want" were described as attempts to introduce R&B and soul elements into the group's sound, though the review argued that these efforts felt forced and market-driven rather than organic. The same review acknowledged that while the group's vocal arrangements and harmonies were polished, they rarely strayed from a commercially safe formula.
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