Back in 1979, Motörhead had released two extremely successful classic albums, Overkill and Bomber, and had gained a loyal fan following by constant touring and television appearances. Their ferocious, loud proto-thrash playing style appealed equally to punks and heavy metal fans, but in 1979 Sounds writer Geoff Barton coined the term "New Wave of British Heavy Metal" (NWOBHM) to classify a slew of newer bands such as Iron Maiden, Def Leppard, and Saxon. Motörhead was placed in this new genre, which would go on to influence the emerging thrash metal movement that would include bands like Metallica and Megadeth. Although Lemmy said: Motörhead don't fit into any category, really. We're not straight heavy metal, because we're a rock 'n' roll band, which no-one knows how to market anymore.
Regardless, the association with NWOBHM would be another positive element in the increasing momentum that would lead to the band's most successful commercial period at the beginning of the new decade. In fact, United Artists decided to finally release the band's "lost" first album at this time under the title On Parole, which had originally been recorded in 1976 but shelved because it was deemed commercially unviable. Next, the Big Beat label, which had taken over Chiswick's catalogue, released Beer Drinkers and Hell Raisers, packaging four extra tracks that the band had laid down for their debut album.
Motörhead recorded Ace of Spades with Vic Maile at Jackson's Studios in Rickmansworth in August and September 1980. Maile, who had worked with the likes of Jimi Hendrix, Led Zeppelin, and the Who, had crossed paths with Lemmy when he was a member of Hawkwind.
Maile was critical in giving Motörhead a sleeker sound on record without sacrificing its raw power. Diminutive and soft-spoken, Maile was well equipped to deal with the trio, who were notorious for in-fighting and general unmanageability. Lemmy concurs: "Vic was great. He was the first one who told us we were all cunts and work harder. He had a very dry persona: 'Is that really the best shot you've got?'
The album included some of the band's most popular songs, including "The Chase Is Better Than the Catch", "(We Are) the Road Crew", and the hit single "Ace of Spades", which rose to No. 15 on the UK Singles Chart. Lemmy spoke at length about the tune: I used gambling metaphors, mostly cards and dice – when it comes to that sort of thing, I'm more into the slot machines actually, but you can't really sing about spinning fruit, and the wheels coming down. Most of the song's just poker, really - 'I know you've got to see me, read 'em and weep, Dead man's hand again, aces and eights' - that was Wild Bill Hickock's hand when he got shot.
At the end, he said: to be honest, although "Ace of Spades" is a good song, I'm sick to death of it now. Two decades on, when people think of Motörhead, they think "Ace of Spades." We didn't become fossilised after that record, you know. We've had quite a few good releases since then. But the fans want to hear it so we still play it every night. For myself, I've had enough of that song.
Like the song "Shoot You in the Back", the Ace of Spades artwork employs a classic wild west motif. Originally the idea for the album cover was to have it in a sepia tone and have gunfighters at a card table, but the band decided against it. They decided instead to have themselves in the desert dressed as cowboys. The 'Arizona desert-style' pictures used on the album sleeve and tour programme were taken during a photo session at a sandpit in Barnet. Each of their cowboy outfits were based on different type of Western protagonist. Eddie was based on Clint Eastwood's character, The Man with No Name from the Dollars Trilogy. Phil's costume was based on Marlon Brando's character Rio in One-Eyed Jacks. Lemmy's costume was claimed by Phil to be inspired from Bret Maverick from the TV show Maverick. Contrary to popular belief, the sky was not real and was airbrushed in due to it being very cloudy that day.
The album has been described as "one of the best metal albums by any band, ever" and a significantly influential "hard rock classic", "A rock-solid, boasting several superlative standouts and despite the band always referred to their music and albums as just rock and roll, this album in particular and its title track, have been considered amongst the most influential in the development of thrash metal.
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