Following the 1998 release of his album I've Been Expecting You, and in the middle of promotion and touring in 1999, Williams found time to start the work on what would be his third studio album. The sound of the album was described as seeing Williams move "farther away from the increasingly dated visions of Oasis-style Britpop to embrace post-millennial dance-pop, complete with the bruising beats and extroverted productions to match."The album features a variety of styles, "conjuring a panoply of classic British rock touchstones like psychedelia, slick country rock, Ian Dury, the Who, Elton John, and Madchester."
The album's title is a reference to a popular football chant of the same name that goes to the tune of "Guantanamera", Williams being a fan of Port Vale. The cover art features multiple images of Williams celebrating winning a trophy at Chelsea's stadium Stamford Bridge.
The album contained the mega hit "Rock DJ", released as the album's first single. The song was inspired by Williams' UNICEF mentor, the late Ian Dury. The video was censored by Top of the Pops for its gore content, with many other channels following suit. Controversy ensued in the United Kingdom and many other countries, with the video showing Williams tearing chunks of skin and muscle from his body while performing a strip show, in an attempt to get noticed by a group of women. The track became an instant hit around the globe, hitting number one in the United Kingdom, becoming his third number-one single as a solo artist, "Kids" was a collaboration with Australian pop icon Kylie Minogue, was released as the album's second single. The song hit number two in the United Kingdom and snared top 10 placings in Australia, New Zealand, Latvia, Mexico and several other countries. "Supreme" was released as the album's third single, and was promoted in various countries by several international-language versions, including versions of the song in French and Spanish. "Let Love Be Your Energy" was released as the album's fourth single, and was the first Robbie Williams music video not to feature Williams himself. Instead, the video was animated and featured Williams attempting to outrun a volcano. "Eternity", a track that was not featured on the album, was released in the summer of 2001 backed with "The Road to Mandalay", a song which appears as the final track from the album. "Eternity" was written by Williams in what he called "the most amazing summer ever". After years of non-stop work he took a month off and recorded this track, which became his fourth number-one single in the United Kingdom. "Better Man" was released as the album's sixth and final single, exclusively in Australia and New Zealand. The single was released to relative success there.
The album contains a hidden message put on the album for humorous intent. After 24 minutes of silence following track 12, "The Road to Mandalay" (4:08 - 28:08), a spoken message from Williams saying "No, I'm not doing one on this album" is heard, which means that no hidden track on the album.
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