Rocktrospectiva: The Underrated Opus "The Pacific Age" Turns 40

 

Released on 29 September 1986 "The Pacific Age" was the seventh studio album by the English electronic band Orchestral Manoeuvres in the Dark (OMD). It was the last of two OMD studio albums produced by Stephen Hague, after Crush (1985). The record exhibits the same refined production values as its predecessor while venturing into the realm of mid-1980s sophisti-pop, retreating further from the group's experimental beginnings. The album spawned the singles "(Forever) Live And Die", "We Love You", & "Shame."

 

Working under increasing record label pressure and weathering a creative drought, the band committed each new song to the album with limited deliberation. The Pacific Age met with largely negative reviews, but has received some favourable attention in retrospective album listings. It was a Top 20 entry in the UK, Canada and New Zealand, as well as in multiple European countries. Lead single "(Forever) Live and Die" became the group's second Top 20 hit in the US.

Recording sessions for The Pacific Age were fraught with conflict and debauchery. It would be the last OMD studio album for five years, and the last to feature co-founder Paul Humphreys until 2010's History of Modern. The record is held in low esteem by OMD, with frontman Andy McCluskey calling it the band's "musical nadir".

Despite the album's title, the recording process was anything but peaceful; the band faced immense pressure from their label, yet they poured themselves fully into the project. Curiously, they faced a backlash from the British press—a stark contrast to their reception across the Atlantic, where they were well-received and scored a Top 20 hit with the single "Forever (Live and Die)." It was a grueling, conflict-ridden endeavor; in fact, the band would not record again for five years, and co-founder Paul Humphreys eventually left the group. 

Musically, the album showcased the band's experimental side while still crafting pop tracks designed to appeal to US radio. Despite the label's pressure for a quick release—leaving them only two months to write the material—they managed to compose the first nine songs during that window. They also included an older track, "Southern," which featured a sample from Martin Luther King Jr.'s final speech and had failed to make the cut on the previous album. 

They did everything possible to satisfy the label, even as they ran out of ideas and songs; exhaustion and infighting took their toll, and problems with drugs and alcohol began to emerge. They faced issues even when choosing the singles; the group wanted to release "Stay (The Black Rose And The Universal Wheel)," but the label pushed for "Shame." Instead, "Forever (Live And Die)" was released, followed by "Shame" as the final single. "We Love You" had been scheduled as the second single, but while the band was away on tour, the label released "Shame" without their knowledge. There was also a track, "Goddess Of Love," originally intended for the classic film "Pretty In Pink"; however, the movie's climax changed, and the song was replaced by the massive classic "If You Leave." 

Consequently, they worked on a different track for the album, as well as "Flames Of Hope"—which was ultimately used in Japanese television commercials. In fact, the album's title revolves around this theme: the prominent rise of East Asia in the global economy. 

Critical reception in the UK was negative; critics failed to see the point of the album, finding only the occasional good track. In the United States, however, it was hailed as their best and most cohesive record, highlighting the magic of McCluskey and Humphreys through strong pop cuts and potential hits. Ultimately, its legacy has endured—it was ranked among the top ten albums of 1986—and UK opinion has gradually shifted to embrace it more favorably, even though the band itself feels the album doesn't sound like OMD and that the pressures of the time resulted in a lackluster outcome.

 

The Pacific Age Track List:  

 

1. Stay (The Black Rose And The Universal Wheel)

2. Forever (Live And Die)

3. The Pacific Age

4. The Dead Girls

5. Shame

6. Southern

7. Flame Of Hope

8. Goddess Of Love

9. We Love You

10. Watch Us Fall