The album was recorded over an 11-month period in Sweden. The duo experienced considerable pressure from their record label to deliver a successful follow-up album, and resisted pressure to relocate to Los Angeles and work with experienced American producers.Fortunately for the duo, the album was a critical and commercial success upon release.
Roxette's primary songwriter, Per Gessle, began work on the album in February 1990 at the Tits & Ass recording studio in Halmstad—which he co-founded in 1984 with his then-Gyllene Tider bandmate, lead guitarist Mats "MP" Persson. The pair recorded rough demo versions of ten songs over a three-week period, after which they were joined by vocalist Marie Fredriksson, who then provided input on re-arranging some of the material. By the end of April, the three had completed work on over twenty-five demos.
Work was transferred to EMI Studios in Stockholm in May, where Gessle and Fredriksson were joined by producer Clarence Öfwerman. With the success of previous album Look Sharp! (1988) and its singles, as well as the non-album single "It Must Have Been Love", the duo resisted pressure from record company EMI to relocate to Los Angeles and work with American producers and musicians, opting instead to "develop our own sound" with the Swedish musicians they had worked with previously.
Gessle has described the pressure to deliver a successful follow-up album as "intense", with EMI investing almost US$2 million on pre-release promotion for Joyride. Gessle later said that he wrote the album with the intention of it sounding "like a greatest hits record. ... It was never a given that Joyride was gonna be a major success just because Look Sharp! sold millions. We were lucky that the Pretty Woman movie happened in between those albums, so the world never got the chance to forget about us! I knew that Joyride had to be really focused with lots of single 'wannabes', so I think I wrote about 30 songs to make it happen. It was fun. All of us were very motivated.
All of the lyrics on the album were written by Gessle, who also composed the majority of its music—with the exception of "Spending My Time", "(Do You Get) Excited?" and "Perfect Day", which were co-composed with Persson; Fredriksson co-wrote the music to one of the album's louder rock songs, "Hotblooded", and is the sole composer of ballad "Watercolors in the Rain". She composed its music using lyrics which were written several years prior by Gessle, who expressed interest in the pair composing this way more regularly on future material, saying: "When it's happening like that [me writing lyrics and Marie composing music], it makes Roxette even better because it widens up what we can do, what kind of music we can make, even more. So I think she should write more." Her limited input in the songwriting of Roxette material stemmed from difficulty with writing English lyrics: she has said that it "feels very strange to write in another language." The song is more folk-orientated than any material previously recorded by the duo, and is indicative of Fredriksson's Swedish-language solo work.
The title track was released as the album's first single. It became one of Roxette's biggest ever hits, and was one of the most successful singles of 1991. It was the duo's first number one single in their home country, and topped the charts in numerous other territories. The song spent eight weeks at number one in Germany, "Fading Like a Flower (Every Time You Leave)" was released as the second single. It also became a hit, particularly in North America, where it peaked at number two in both Canada and on the US Billboard Hot 100—held off the top spot in both countries by Bryan Adams' "(Everything I Do) I Do It for You". "The Big L." was released as the third single outside of North America in August, peaking within the top twenty of numerous territories.
The end of 1991 saw the merger of the SBK, Chrysalis and EMI record labels to form EMI Records Group North America. The merger resulted in the new company firing over a hundred members of staff, and saw Roxette receiving little support from their new label. Subsequent singles from the album, "Spending My Time" and "Church of Your Heart", peaked at numbers thirty-two and thirty-six, respectively, on the Billboard Hot 100—in stark contrast to the duo's previous five singles which all peaked within the top two of the chart.
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