Slippery When Wet was an instant commercial success, spending eight weeks at No. 1 on the U.S. Billboard 200 chart and was named by Billboard as the top-selling album of 1987, and is considered Bon Jovi's best-selling album to date.
Upon its 1985 release, 7800° Fahrenheit achieved moderate success, but Bon Jovi had not yet become superstars. The band changed its approach for the next album, with a more mainstream sound than the heavier first two albums. Hiring Desmond Child as a collaborator, the band wrote 30 songs and auditioned them for local New Jersey and New York teenagers, basing the album's running order on their opinions. Bruce Fairbairn was chosen as the producer for the album, with Bob Rock as the mixer.
Much of the album was written by Jon Bon Jovi and Richie Sambora, whereas "You Give Love a Bad Name", "Livin' on a Prayer", "Without Love", and "I'd Die For You" were co-written by the duo with Desmond Child, and "Wild in the Streets" was by Jon Bon Jovi alone. This was the first time Desmond worked with Jon and Richie. He came to New Jersey, where they worked on the four songs in Sambora's mother's basement.
Jon Bon Jovi explained, "I liked what Bryan Adams had done with Tina Turner so I suggested we do something similar: I write a song for someone like her, and then we do the song together. But that got changed, and our A&R guy came up with Desmond's name ... He hasn't tried to change what we are, but to refine it slightly; to suggest extra ways that we could wring a bit more out of what we had." Jon Bon Jovi was initially reluctant to include "Livin' on a Prayer", believing it was not good enough. Sambora convinced him it was a hit in the making, and so the band rerecorded it, releasing the second version on the album. It is Bon Jovi's signature song.
The album's name was changed during its inception, including Wanted Dead or Alive. A proposed cover with the band dressed as cowboys was later used for the single release of the track of the same name. According to Jon Bon Jovi, the band named the album Slippery When Wet after visiting The No.5 Orange strip club in Vancouver, British Columbia. According to Sambora, "This woman descended from the ceiling on a pole and proceeded to take all her clothes off. When she got in a shower and soaped herself up, we just about lost our tongues. We just sat there and said, 'We will be here every day.' That energized us through the whole project. Our testosterone was at a very high level back then."
The cover consists of a wet black garbage bag with the words "Slippery When Wet" traced in the water. "So simple, and not very impressive", said Sambora. The album originally was to feature a busty woman in a wet yellow T-shirt with the album name on the front of the shirt. This was swapped for the plastic bag cover just prior to release. The reasons given for the switch were record executives' fears that dominant record store chains at the time would have refused to carry the album with a sexist cover, and Jon Bon Jovi's dislike of the bright pink border around the photograph the band submitted.
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